Real experience is highly effective in strengthening and deepening engagement with a brand.
Our plans and designs take into account each and every contact point of an event including space, time, contents, and hospitality as brand expressions.
PR events are media that guests experience on their own, functioning at the same time as a diffusion of PR contents throughout the world.
It is crucial not only to ensure surprises and emotional experiences on the spot, but also design how those are exposed through online and mass media.
Pop Up Stores serve as a middle domain between permanent stores and short-term events and are conducive to more experimental trials with more impact.
Dentsu Live proposes a wide array of comprehensive measures from location search to digital diffusion, and creates a place for sales promotion and brand experience. Moreover, in SP events, we provide an opportunity for products and brands to be touched and tried in the vicinity of sales activities.
Exhibitions contribute greatly to acquiring fans through brand experience and building relationships directly linked to the clients’ businesses. Dentsu Live produces exhibitions that fit contemporary needs by planning and designing cutting-edge directing technologies, space designs, and experience contents, as well as planning and developing customer management systems to oversee the PDCA cycles.
Numerous Experiential Technologies expand the guests’ experience while enhancing and allowing them to share their strong emotions. Dentsu Live constantly updates information regarding new directing technologies and has been practicing them in events and space development projects.
Dentsu Live produces a variety of dynamic entertainment, ranging from music festivals to sports events, through constant acquisition of new technologies and contents.
Designing branded spaces such as architecture and interior decoration, flagship shops and corporate museums also means designing a relationship between the places and their guests and surrounding areas. Dentsu Live does not just build a mere container but creates events on the spot and crafts experience stories to move the heart of the guests.
Individuals, corporations and society are expected to grow in harmony in contemporary society, and it is important to brand the city itself by interpreting it as a stage for activities for ordinary citizens.
Dentsu Live strives to create a new city by connecting corporations and municipalities to ordinary citizens and local communities.
With the 2020 Tokyo Olympics in sight, there are growing opportunities to express “Japan” to the world. Many products and software have accelerated their advance into overseas markets through globalization of Japanese corporations and promotion of Cool Japan contents.
Dentsu Live engages in embodying and disseminating the “Japan Brand” through promotion of Japanese cuisine and other national projects.