Real-life experiences are very effective in creating stronger and deeper engagement between guests and the brand, and in nurturing them to become loyal customers. Dentsu Live meticulously plans and designs every point of contact with and every experience by guests from before to after the events, including space, time, content, and hospitality, as part of the expression of the brand.

When designing a space that bears the hallmarks of a brand, be it a flagship store or a corporate museum, the process also involves capturing and manifesting the essence of the host's vision and fostering a meaningful connection with the guests who visit the space. Dentsu Live not only creates vessels but also the events that occur in such vessels, creating an experience narrative that inspires the guests.

Exhibitions and conventions can make a significant contribution in many areas, from acquisition of customers to building relationships that directly lead to business. Dentsu Live produces exhibitions and conventions that meet the needs of our clients and the times, whether online, offline or in hybrid formats, through the planning and production of cutting-edge staging, spaces, and experiences, as well as the establishment of customer management systems that implement the PDCA cycle.

The possibilities in the area of space designing will continue to expand. Offices, theme parks, restaurants, hotels, schools, aquariums.... How can we explore and incorpo- rate new and meaningful values into diverse locations? Any place where people can gather and share exhilarating experiences is a field of activity for Dentsu Live.

Limited-time pop-up stores that suddenly appear in prime locations where target customers gather allow experimen- tal, impactful, and flexible trials, and are an effective method for expanding brand awareness, attracting new customers, and strengthening fan communities. Dentsu Live offers total solutions from location search, production, and construction to store management, PR, and digital proliferation, creating opportunities for sales promotion and brand experience.

PR events also serve as a medium that directly conveys guests' experiences and exhilarating emotions to the world. Dentsu Live designs the experience in detail, starting with the type of exposure that our clients aim for. Also, SP events offer customized touch-and-try opportunities that align with the unique attributes of products and brands, serving as a stepping stone to sales.

The present times call for concurrent growth for individu- als, companies, and society. Hence, it is crucial to view towns and regions as vibrant platforms for resident consumer activities, and to nurture the areas themselves and develop their identities through branding. Dentsu Live is taking on the challenge of new urban development through proposals that connect companies and municipal- ities with resident consumers and local communities.

In order to execute a mega-scale events, it is essential to have planning and conceptualization skills that anticipate and flexibly respond to a variety of possible circumstanc- es, solid execution skills backed by overwhelming experience, and above all, project management skills to guide the many staff members involved. Dentsu Live has at its disposal an extensive collection of such experiences as well as a robust network, which are effectively utilized to ensure the success of special events, whether they are large scale events or conventions.

We support the utilization of IP in events and creation of exhibition business involving national masterpieces, content, and talents, as well as the creation of new businesses utilizing copyrights. Dentsu Live produces a wide variety of events and entertainments that enliven the world through planning and staging that make full use of the wisdom and technology throughout the ages and across continents.

We are also working to develop a variety of advanced technologies that extend the guest experience beyond the online/offline boundaries. We are actively researching and experimenting with cutting-edge experience technol- ogies, including voice AR, AI, brain waves, giant screen projections, as well as visual communication and XR domains. Our goal is to seamlessly integrate these technologies into a wide range of experiences.

As technology evolves, the field of activity for Dentsu Live also expands and evolves. For example, we have embarked on the development of innovative data-driven solutions, such as gathering deep data (defined as data on facial expressions, emotions, biometrics, and circulation routes) from visitors at pop-up stores and exhibitions, and leveraging such information to realize staging that changes in real-time and to attempt marketing measures that connect the visitors to what lies ahead.

Through maximum utilization of our project management skills honed in the events production domain, Dentsu Live helps to ensure that projects initiated by national and local governments to revitalize the economy, industry, and local communities, and to promote changes in resident consumer awareness, are carried out safely, efficiently, and correctly, so as to contribute to solving social issues and creating a better Japan.

With more and more opportunities to communicate “Japan” to the world, as witnessed by the globalization of Japanese companies and the promotion of Japanese content exports, we are seeing a growing number of tangible and intangible products making inroads overseas. Through its seamless worldwide network, Dentsu Live is working to embody and transmit the "Japan brand" through the promotion of Japanese food and popular experiential content.