“TUNA SCOPE™,” a project that involved Dentsu Live, was recognized with a Bronze award in the Innovation category at the 60th Clio Awards (2019 Clio Awards).

This project involved the following members from Dentsu Live:
[Concept video and stills for the website] Director: Tomoyuki Kato / Producer: Chisako Hasegawa
[Proof-of-concept Production] Chief Producer: Tatsuya Murayama / Producer: Masaya Ishii

(For more information on the awards, go to https://clios.com/awards/winner/innovation/sojitz-corporation/tuna-scope-64715)

TUNA SCOPE official website (https://tuna-scope.com/)

[Background and Overview of the Project] (Excerpted from Dentsu news release at http://www.dentsu.co.jp/news/release/pdf-cms/2019055-0529.pdf)
Expert tradespersons’ skills, which have been cultivated throughout the long history of Japan’s traditional industries, are valuable sources of knowledge that represent the accumulation of mankind’s experience and knowledge. This know-how is generally understood as an “expert’s intuition,” a tacit knowledge that cannot be systematized or verbalized, and the survival of this knowledge is becoming threatened as the number of expert tradespersons dwindles due to the aging population.

This project focused on the tuna evaluation know-how of master tuna merchants, who are said to need 10 years to become fully-capable experts in the fishery industry, where an aging workforce has become a serious issue. TUNA SCOPE™ is an AI system that takes over the work of tail cross-section examination*1, a master examiner’s skill to judge tuna quality by visually examining the tail cross-section, and the system was developed by using machine learning on vast amounts of data gathered from expert evaluations.

*1 Tail cross-section examination: an evaluation expert’s job of judging the quality of tuna by examining the cross-section of a frozen tuna’s tail.

(*) The Clio Awards is an international advertising award program founded in 1959, and is regarded as one of the world’s top three advertising awards, alongside the One Show and Cannes Lions. The Clio Awards judge creativity across a broad spectrum that includes advertising, sports, fashion, music, entertainment, healthcare, and other fields. Less than 5% of entries are chosen for awards in Bronze or higher, and less than 1% are selected for Gold.