“NIKKEI BLEND,” a project that involved Dentsu Live for its production, was recognized with Bronze award in the Media Creative category at the 59th ACC TOKYO CREATIVITY AWARDS*.

(For more information on the awards, go to http://www.acc-awards.com/festival/2019fes result/mc.html)

NIKKEI BLEND is a coffee that changes flavor in sync with the Nikkei Stock Average.

Dentsu Live was involved in the implementation and production of a custom-made coffee stand set up in the first floor entry space of COREDO Nihonbashi, a shopping mall in Nihonbashi, Tokyo, from March 25–29 (Mon-Fri), 2019.
During the event, real-time Nikkei Stock Average data was captured and displayed at the point-of-sale, and a specially designed coffee machine blended five varieties of coffee beans with varying flavors and grinding styles based on a unique algorithm in sync with the Nikkei Stock Average. As the Nikkei Stock Average rose above the previous day’s closing price, the machine would automatically brew coffee with a more bitter and powerful flavor, and conversely, it would brew more acidic and weaker-flavored coffee as the Nikkei Stock Average fell below the previous day’s closing price.

Visit the official NIKKEI BLEND website from the link below
https://blend.nikkei.co.jp/

(*) With the goal of improving the quality of radio and television commercials, the ACC TOKYO CREATIVITY AWARDS, which originated from the ACC CM FESTIVAL, an advertising award competition held since 1961, has greatly expanded its boundaries since 2017 to become an award competition that targets creativity in all areas.
URL:  http://www.acc-awards.com/