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Dentsu Live Wins Silver in Two Categories at the 13th Busan International Advertising Festival

  • September / 30 / 2020

“ONE RACE,” a creative work that involved Dentsu Live for its planning and production, was recognized with Silver awards in the two categories below at the 13th Busan International Advertising Festival (AD STARS 2020; organized by the AD STARS Organizing Committee*).
・ Outdoor/Ambient (Nonstandard and Free-format/Live Advertising and Events)
・ PSA/Others

 

(Click here for the complete list of winners)
http://www.adstars.org/winner/Index.do

 

The theme of this year’s Busan International Advertising Festival, now in its 13th year, was “Re: AD – Rethink, Redefine, and Redesign,” from which winning entries were chosen from 20,028 submissions from 60 countries.
The award-winning “ONE RACE” captured widespread attention as the first exhibition race for people that embodied the concept of “OUR STADIUM: a place where all the human race can become one.”

 

Visit the official ONE RACE website from the link below
https://www.jpnsport.go.jp/Portals/0/ourstadium.onerace/

(※) The Busan International Advertising Festival (AD STARS 2020) is one of Asia’s largest advertising festivals. Held annually in Busan, Korea, the festival accepts submissions from around the world.
URL:  http://www.adstars.org/adstar/main/AdstarMainView.do