The Asia Pacific Advertising Festival, ADFEST 2020 (*1), held its award ceremony online (*2) on February 15. At the ceremony, “TUNA SCOPE” (Agency: Dentsu Inc.; Advertiser: Sojitz Corporation), a project that involved Dentsu Live for its production, was awarded a Grande, the festival’s top award, as well as an Innova Lotus (equivalent to a gold award) and three Gold awards.

・ Innova Lotus (*3) Grande, Innova Lotus
・ Digital Craft Lotus Gold
・ Mobile Lotus Gold (in 2 categories)

For more information on ADFEST 2020, including other award-winning works, please visit the official website below.
http://www.adfest.com/index.php/Home/Awards/winnersshowcase?category=7

*1　The Asia Pacific Advertising Festival, commonly known as “ADFEST,” was founded in 1998 and has grown to become one of the region’s leading advertising awards. To recognize the most outstanding advertising works, awards are presented in the following categories: Audio, Brand Experience, Branded Entertainment, Design, Digital Craft, Digital, Direct, eCommerce, Effective, Film Craft, Film, Innova Lotus, Lotus Roots, Media, Mobile, New Director, Outdoor, PR, Press, and Print & Outdoor Craft.

*2　ADFEST 2020 was scheduled for March 2020 in Pattaya, Thailand, but it was canceled due to COVID-19, and only an award ceremony was held online.

*3　ADFEST’s signature award, given for advertisements that highlight regional or national values such as culture, religion, beliefs, traditions, language, or heritage.