At the internationally prestigious Red Dot Design Award 2021* design competition, the “Mesh Virus-Control Flag Partition” (Advertising client: Lexus International), a project that involved Dentsu Live’s Mika Takizawa for its planning, fabrication, and operation, was recognized with an award in the Brand & Communication Design category.

With a 66-year history, the Red Dot Design Award is a prestigious international design competition whose awards are judged by internationally recognized design experts on criteria that includes design creativity, innovativeness, quality, and ergonomics.
The “Red Dot Winner 2021: Grand Prix” award that was received is the top award in the Brand & Communication Design – Spatial Communication category, recognizing exceptional creativity and design quality.
The winning design will be on display at Berlin’s Museum für Kommunikation until January of next year.

About the Mesh Virus-Control Flag Partition
This “flag partition” is currently in actual use at INTERSECT by LEXUS-TOKYO, a cafe, bistro, and gallery located in Tokyo’s Aoyama district. It was created so that guests and staff could visit and enjoy the spaces free from anxiety over the current COVID-19 virus.
The mesh surface of the partition uses a filter, such as a medical or vehicle engine filter, and can offer antiviral properties by attaching the latest nanoparticle technology (protecting against 99.9% of viruses), providing a partition that also inhibits droplet infections. The breathable mesh, which is attached to slim frames of varying sizes, was designed as an innovative partition that not only enhances protection but also adds a splash of color to spaces, and can be used in virtually any configuration, including as a room divider or table partition, without compromising sound. This partition was created by combining the power of color with new virus-inhibiting technology, realizing “communication device art” that protects the spaces used in everyday life.
The brightly colored patterns, designed to evoke the image of a flag waving in support of a new way of life, change in color density depending on the viewing angle, giving the space a sense of energy and movement.
This project was launched in 2020, when the digital transformation trend accelerated by COVID-19 began changing the way people communicate, with the goal of creating spaces where people can gather in the same space to enjoy their time together safely in today’s new normal.

* What is the Red Dot Design Award?
The Red Dot Design Award is an international design competition organized by Germany’s Design Zentrum Nordrhein Westfalen. To appropriately recognize the diversity of products and projects in the design field, awards are divided into three categories: Product Design, Brand & Communication Design, and Design Concept, which are judged once a year by internationally recognized design experts. The Red Dot Design Award is a highly prestigious award that receives more than 10,000 entries every year from companies, organizations, and designers from over 70 countries around the world.

Red Dot Design Award official website
https://www.red-dot.org/