At the internationally prestigious Red Dot Design Award 2022 design competition, “The HEART” (Advertising client: Heiwa Real Estate), a project that involved Dentsu Live for its planning and production, was recognized with an award in the Interior Design Elements category.

The award-winning digital signage “The HEART” uses the concept of the heart’s blood flow to symbolize the circulation of the Japanese economy.
It features an iconic cube-shaped LED display (6 m wide, 5.5 m high, 3 m deep) with a rotating LED mechanism, and is the largest of its kind in the world. Its data visualization, which processes real-time stock price data and incorporates it into an abstract representation of the heart, allows even those unfamiliar with stocks and the economy to intuitively feel a sense of the Japanese economy’s cycles, pulses, and energy.

* What is the Red Dot Design Award?
The Red Dot Design Award was established by Germany’s Design Zentrum Nordrhein Westfalen in 1955 as an international design award. The awards are divided into three categories: Product Design, Brand & Communication Design, and Design Concept, which are stringently judged by internationally recognized design experts on criteria that includes design innovativeness, functionality, ergonomics, and durability. The Red Dot Design Award is a highly prestigious award that receives more than 10,000 entries every year from companies, organizations, and designers from over 60 countries around the world.

Red Dot Award official website
https://www.red-dot.org/