At the 56th Japan Sign Design Awards*, “The HEART” (Advertising client: Heiwa Real Estate Co., Ltd.), a project that involved Dentsu Live for its planning and fabrication, was recognized with a Gold award.

The award-winning digital signage “The HEART” uses the concept of the heart’s blood flow to symbolize the circulation of the Japanese economy. It features an iconic cube-shaped LED display (6 m wide, 5.5 m high, 3 m deep) with a rotating LED mechanism, and is the largest of its kind in the world. Its data visualization, which processes real-time stock price data and incorporates it into an abstract representation of the heart, allows even those unfamiliar with stocks and the economy to intuitively feel a sense of the Japanese economy’s cycles, pulses, and energy.

*About the Japan Sign Design Awards
The Japan Sign Design Awards have been held since 1966 as the only design competition in Japan dedicated to sign design. Organized by the Japan Sign Design Association (SDA), these awards aim to promote and raise awareness of sign design by exposing outstanding sign designs to the public.

Japan Sign Design Association official website:
https://www.sign.or.jp/about-sda-en