At the International Design Excellence Awards*, “The HEART” (Advertising client: Heiwa Real Estate Co., Ltd.), a project that involved Dentsu Live for its planning and fabrication, was recognized with a Bronze award in the Environments category.

The award-winning digital signage “The HEART” uses the concept of the heart’s blood flow to symbolize the circulation of the Japanese economy. It features an iconic cube-shaped LED display (6 m wide, 5.5 m high, 3 m deep) with a rotating LED mechanism, and is the largest of its kind in the world. Its data visualization, which processes real-time stock price data and incorporates it into an abstract representation of the heart, allows even those unfamiliar with stocks and the economy to intuitively feel a sense of the Japanese economy’s cycles, pulses, and energy.

*About the International Design Excellence Awards
Established in 1980, the International Design Excellence Awards is a design competition organized by the Industrial Designers Society of America (IDSA). These awards, which focus on industrial design, recognize the most unique and innovative works that make a significant difference and contribute to the quality of the economy, and that communicate this value to a broad audience.

Industrial Designers Society of America (IDSA) official website:
http://www.idsa.org/